Do you feel it’s not enough to just “do things online as you did them offline”? Are you maybe dealing with a new target group of "digital natives" whose expectations towards your service or company you don't fully understand? Do you maybe even feel threatened or submerged by the Internet and its outcomes, sensing that “everything” is inevitably changing and that you are unable to keep up with that? That's a marvelous starting point for asking the big questions!
CHANGE THE ORDER. ORDER THE CHANGE.
I mainly work with clients in transition from offline to online who feel that change has become inevitable and yet struggle to implement a new strategy: Often, the Organisation is not ready on the inside as employees and board are not aligned around the same vision. Or they are looking for ways on the outside to properly respond to the needs of digital consumer culture. Either way, I preferably work with as many decision takers around the table as possible. Everything else happens from there.
DON'T DO THINGS BECAUSE "YOU HAVE TO"
There are 4711 ways and platforms to communicate your core message online – and only a few that really suit your needs and capacities. Dare to find your own path instead of doing what "everybody else" does. The truer you are to what you are actually able to give (and also to what you are not able to give), the better the outcome for you and your audience.
FIND YOUR IDENTITY FIRST.
I like to start my work with organisations with a full-day-workshop involving as many decision takers as possible. During this workshop, we will take things from scratch by asking the big questions for a start: Who are you as an organisation? To whom does it matter and why? What do you fear as an organisation? How do you want to use technology and for what? I believe in intimate, radically honest and open hearted processes that don’t seek to control the outcomes beforehand. Once people remember that they actually share a passion for what they do and align around a common vision, true magic can happen.